BATH, U.K. — Lovehoney has revealed new research detailing top product trends during the COVID-19 lockdowns.
“The sex toy market has certainly enjoyed a ‘humble bumper year’ of sales,” noted a rep. “A recent lockdown sex survey of 2,000 people by Lovehoney showed that more than half of couples have become more sexually adventurous and almost nine out of ten couples reported using sex to reduce stress during the pandemic.”
Lovehoney Sales Executive Jade Bawa reflected on the top five product trends she has seen emerge one year after this COVID-timed sex toy boom began:
1. Quieter Vibrators
“While sexual wellness has never been a subject more shouted-about, lockdown has taught us that the walls are thinner than anticipated and the distinctive whirr and buzz of sex toys has been an issue for many.”
“Instead of muffling sounds under the duvet, users have been reaching for vibrators on the quieter side. Products such as the Fifty Shades of Grey Freed I’ve Got You Rechargeable Remote Control Love Egg and Happy Rabbit Slimline G-Spot Vibrator are great for those wanting to play without being disturbed, thanks to their whisper-soft, powerful vibrations.”
2. Rabbit Vibrators
“Masturbation has soared in popularity over the last year, shown through the 44% who reported self-pleasuring more since the pandemic began in Lovehoney’s lockdown sex survey. In 2020, celebrity alliances with sexual wellness brands spearheaded coverage in mainstream media outlets and on social media, and self-pleasure has never been a subject more spoken about.”
“The Rabbit vibrator remains one of the most instantly recognizable sex toys and a key component of sex toy collections everywhere. Lovehoney’s Happy Rabbit Thrusting Realistic Rabbit Vibrator has been taking self-pleasure lovers by a storm during this time, thanks to its thrusting internal shaft — requiring less effort on the user’s end.”
3. Couples Toys
“In the last year, date nights did not completely go out of the window, as couples looked for creative ways to make date nights at home special. Couples’ toys have subsequently surged in popularity. The orgasm gap is closing and that is because they are discovering many new ways to boost stimulation during sex. Products such as couples kits and remote-controlled toys have performed particularly well during this period, as partners looked to boost intimacy.”
4. V Power
“For many years, women have been taking charge of their sexual health much more than they did previously, and with more and more people taking time to self-care in lockdown, our sexual happiness has benefited. The benefits of strengthening pelvic floors has never been more widely spoken about and the conversation is only getting louder, thanks to the readily available information online and on social media. From love eggs to kegel balls, users have been incorporating sexual wellness products into their exercise regimes to help achieve more intense orgasms and increased arousal.”
5. Bondage
“As we embraced lockdown as a time to explore new interests and routines, similarly, many of us got creative with our sex lives. This was shown by the demand for their Fifty Shades Of Grey Official Pleasure Collection range of bondage, which has each been created in collaboration with author E.L James.”
“Products such as bed restraints, bondage ropes and spreader bars have been whipping couples into a frenzy over the past year, and the craze is only set to grow with the ten-year anniversary of the ‘Fifty Shades of Grey’ book happening this year.”