POMPANO BEACH, Fla. — M.D. Science Lab, makers of the Swiss Navy brand, have announced a “virtual happy hour” to celebrate International Lubricant Day on April 22.
M.D. Science’s VP of Sales and Marketing Briana Watkins said, “We know how important lubrication is to so many people and we thought it would be appropriate to give it its’ own day of celebration to acknowledge the benefit it brings to intimate wellness. Our team has a lot of fun planned for April 22 with a virtual happy hour, games, prizes and much more.”
Swiss Navy Social Media Manager Penny Clifford invited retailers to “share their thoughts and enthusiasm for the first International Lubricant Day” in clips to potentially include in a planned video montage.
She noted the company is also encouraging people to celebrate April 22 by “giving a shout-out to how lubricants have helped their own lives.”
“We’ve been doing several surveys leading up to this celebration,” Intimate Health Advisor Dr. Sunny Rodgers said. “We found that almost half of our survey participants reported lubricants made sex feel better and they admitted lube was an essential part of their intimate experiences. Even if lubrication isn’t discussed often, it does hold a significant importance in people’s lives.”
The “virtual happy hour” will be held on April 22 at 2 p.m. (PDT), here.
Retailers interested in sharing their own International Lubricant Day videos may send them directly to briana@swissnavy.com.
Visit Swiss Navy online and on Twitter for additional details.