NEW YORK — Storied fetish and kink company Fort Troff is the subject of a new profile by Mark Peikert of TheGayGoods.com.
“Supporting gay-operated businesses is more than a kumbaya moment — if the company is marketed to the LGBTQ+ community, then there’s a level of automatic trust there,” notes Peikert. “At least, that’s the case with Fort Troff and its extensive line of sex toys.”
“Imagine a straight company ever having the brilliant idea of creating a one-handed topper for a brown bottle. They could never,” he continued. “But that’s the kind of winning detail that sets Fort Troff apart, and makes them such an integral part of so many men’s sexuality.”
Fort Troff CEO Louis Ceruzzi praised the loyal Fort Troff clientele.
“Our customers are very passionate,” Ceruzzi said. “They’re also a terrific source of ideas. It’s not just us sitting around saying, ‘Jesus, I wish I had this for this scene or that for that scene.’”
“We’re really trying to figure out how we can still stay true to the hardcore kinky guy who brought us to the party but not be off-putting to the novice or to the straight guy or to the woman who’s interested in our products,” he continued. “We’re doing a lot more of a balance between just showing the products with graphics and motion to illustrate the functioning of the toy as well as still showing it in play.”
Peikert points out the community at large “remains in the dark about the trials of being a company that is unapologetically hardcore, unaware of the challenges that face them, from credit card processors to a very small pool of advertising opportunities.”
“Perhaps if more people knew that these roadblocks could lead to delays in new products like the sling that Fort Troff has in the works, they might speak up a bit more,” he added.
Find the complete Fort Troff profile at TheGayGoods.com and follow the site on Twitter and Instagram.