BARCELONA — Manufacturer Adrien Lastic will host a series of immersive training workshops throughout the United States and Canada through late summer.
The program includes Q&A-styled product training and a sexual wellness education session, a creative marketing toolkit and visual merchandising installation for Adrien Lastic as well as Alive, Femintimate and SilexD products.
Workshops will be led by VP of Operations and Sales Jackie Richerson, and Director of North American Sales Johanna Weston to “amplify customer support for distribution partners East Coast News and Williams Trading,” the rep added.
Richerson and Weston emphasized the value of investing educational resources and quality time with employees who are representing Adrien Lastic at the ground level.
Weston added, “That connection with store staff directly is one of the biggest benefits for us, specifically getting to know the people and teams who are selling our toys every day.”
“Receiving insights from a consumer-facing POV informs our selling techniques, as well as our product manufacturing efforts,” continued Weston. “By returning our combined expertise in adult retail to store teams, we hope to enrich sales and product knowledge not only for Adrien Lastic products, but for the sexual wellness market as a whole.”
Additional incentives include free wall sets, readily-available digital graphics, SPIFF programs, merchandise display contests, social media cross-promotions and a product tester program, providing one floor tester unit with the purchase of any four SKUs.
Custom-tailored planogram displays are available for all stores.
Richerson noted, “We are proactively equipping our retailers with more robust education and resources, which will directly impact their growth, as well as ours. We walk into the store ready to support every member of the team, and we walk away befriending new people as a result. Nurturing these relationships is what counts most in the long run.”
Weston believes that “relatability is key.”
“We allow our quirky personalities to shine through whenever we can. When it is appropriate, we like to use playful humor to help break down barriers and make people feel more comfortable discussing the sensitive nature of our business,” she said.
U.S. and Canadian retailers may schedule a retail training workshop or request digital assets by contacting their preferred sales rep.
In related news, Richerson and Weston will be in attendance at XBIZ Miami, May 16-19. To schedule a meeting, contact jricherson@cnexusa.com or jweston@cnexusa.com.