LOS ANGELES —Wicked Sensual Care will be donating a percentage of proceeds from the June 2022 sales of its entire Simply collection of clean lubricants and enhancers to the Marsha P. Johnson Institute.
According to a rep, the donation is intended to “further the organization’s mission to promote equal rights and fair treatment for lesbian, gay, bisexual, transgender and intersex people.”
As Wicked Sensual Care enters its first Pride season since releasing Simply Aqua Special Edition, it is calling on retailers and distributors to stock up on the entire collection.
“Maximizing Simply sales at the retail level will provide critical support for those dedicated to bettering the lives of LGBTQ+ individuals and raise awareness about the systemic inequalities facing that population,” the rep added.
Wicked Sensual Care is offering promotional assets in the form of Simply Aqua Special Edition packettes and giveaways for events. The reseller resource portal features digital and printable one-sheets with hi-res art for merchandising assistance, suggested messaging to consumers — including the social media-friendly #loveissimplylove — as well as a curated list highlighting domestically and internationally recognized LGBTQ+ dates, i.e. days, weeks and months of observance that focus on LGBTQ+ history, awareness and celebration.
All Simply products, the rep noted, “feature clean ingredients, including the line’s signature olive leaf extract. Formulated without propylene glycol or glycerin, simply™ products are 100% vegan, cruelty-free, and paraben-free.”
For more information, visit the Simply Aqua Special Edition reseller resource portal, and contact a distributor, Wicked Sensual Care sales rep or email sales@wickedsensualcare.com.