POMPANO BEACH, Fla. — M.D. Science Labs, maker of the Swiss Navy brand, reports a successful XBIZ Miami experience this week.
“XBIZ Miami’s energetic event welcomed brands and buyers to gather and experience the latest innovations in the personal pleasure market, allowing friends and family to reconnect with colleagues and focus on the future of the industry,” a rep said.
Briana Watkins, Swiss Navy VP of sales and marketing, noted the robust turnout is “a strong indication that our industry is back to business.”
“It was an amazing feeling, being able to see old friends and make new ones while sharing our newest Swiss Navy products, as well as our classic bestsellers,” she added.
She noted buyers were introduced to Swiss Navy’s new Slip ‘N Slide Premium Jelly Lubricant and the newest addition to the 4-in-1 Playful Flavors collection, Salted Caramel Delight. Swiss Navy’s Premium Toy and Body Cleaner, now available in a one-gallon size, was also “a retailer favorite due to the elevated level of cleanliness which continues being adhered-to.”
Senior sales exec Cheryl Flangel noted it was “exciting to be surrounded by all the XBIZ Miami attendees.”
“We were constantly busy, and our meetings were incredibly productive,” she recalled. “Of course, it was also wonderful to reconnect with our industry friends and family in person. Everyone had positive feedback about our newest products and were thrilled with our Swiss Navy product range.”
Watkins observed the Swiss Navy “classics,” such as water- and silicone-based lubricants, sensual arousal gel and premium anal lubricant were “heavily praised for increasing retailer sales on a consistent basis.”
“But our newest collections, 4-in-1 Playful Flavors and Desire by Swiss Navy, are setting sales records as well,” she added. “It’s a great feeling to be able to create and represent such amazing products that help our customer-partners be successful within their own businesses. We have so many great things in the pipeline that we can’t wait to share. On behalf of our entire Swiss Navy team, I’d like to share that we’re all incredibly happy that in-person trade shows are back, and we can’t wait to see you all again soon.”
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