FERNDALE, Mich. — Michigan pleasure product distributor Nalpac has acquired Scottsdale, Arizona-based adult specialty distributor Entrenue.
Entrenue’s Scottsdale warehouse, offices, and staff are included in the acquisition. The deal is part of Nalpac’s westward expansion.
“Our team is excited about the merger with Entrenue and their outstanding staff, who share the same commitment to providing the highest level of service to every customer,” said Nalpac CEO Steve Craig. “For Nalpac, this expansion supports our continued vision for growth across all sectors of the sexual health and wellness community. Joe (Casella, founder and CEO of Entrenue) spent years building a unique business that has become a one-of-a-kind distribution model transcending adult distribution.”
According to a rep, the merger will offer each company’s current manufacturing partners access to both distributors’ customer databases and product lines.
“I’m thrilled about the Nalpac and Entrenue acquisition and believe it’s an intelligent, prosperous synergy and win-win for all,” said Entrenue VP of Sales and Marketing Lily Wang. “Our clients will highly benefit the most with an expanded customer service team in different time zones and distribution centers for faster shipping in different regions. I’m personally very excited to work with the Nalpac team to build new relationships across all departments. This is a wonderful opportunity to learn and grow more with a larger organization. Our teams will have access to new and different resources, tools, and expertise from all the successful team members.”
Nalpac Director of Marketing and Strategic Partnership Phoebe Grott echoed Wang’s enthusiasm.
“I had the opportunity to work with Joe, Lily, and the Entrenue team in my prior experience in retail, and I have immense respect for their special brand of service,” she said. “Both Nalpac and Entrenue have long-standing relationships in the industry and are aligned on values and integrity. I am excited to collaborate with the great folks at Entrenue to deliver the best services and assortment at the distributor level in 2023 and beyond.”
Casella spoke about his accomplishments with the company he founded 16 years ago and what went into his decision to sell his business.
“After 16 years of owning Entrenue, it is time for me to move on. I have accomplished everything I had in my sights during that time, including bringing pleasure and joy to millions of people, donating a ton to charity, improving thousands of small businesses along the way, and supporting the livelihoods of my dedicated staff every day,” he said. “I wanted to sell to an ethical team who had a proven track record of success, an excellent reputation and had impressed me over the years. After speaking with the Craig brothers from Nalpac, it was clear to me that they were my top choice. After hearing their story and what they did with Nalpac, never hearing a bad word about them from my peers, and seeing them included regularly by new suppliers about conversations in brand exclusivity, they stood out to me.”
He expressed his excitement about Nalpac’s future, and shared his gratitude toward his suppliers, retail clients, and staff.
“After dealing with [Nalpac] over the last several months in this deal, I see that I made the right choice. They are kind, have integrity, and have exciting plans to grow my baby…make that my 16-year-old. Thank you again to my talented suppliers, incredible retailers, and my dedicated staff, who happen to be my family away from home,” he said.