LOS ANGELES — Chloe Cherry stars in Urban Decay’s new campaign for its Vice Lip Bond Backtalk collection.
The Vice Lip Bond Backtalk collection features six shades of lip gloss, designed to be smudge-proof, waterproof and transfer-resistant.
The campaign, “channels old Hollywood glamour with a modern twist,” fashion news source WDD reported. “Cherry strikes a pose in an old-school-style Hollywood screening room theater as she wears a cherry-printed corset top with fur trim on the shoulders and sleeves. The actress posed in a pink ruffle skirt and pink platform peep-toe heels.”
Cherry told WWD that although her daily makeup routine is a “no-makeup look,” she is a fan of lip products.
“When I was very young — when I first got into makeup — I had this conversation with my mom where we were like, you can find a lipstick that stays on for a long time, but it’s so hard to find lipstick that stays glossy for a long time,” Cherry said. “Since then I never found a product that stays on and is glossy, so this is the first time that I’m actually seeing it come into fruition in a lip product.”
The Vice Lip Bond Backtalk collection officially launched on Thursday for $27 at UrbanDecay.com, followed by a Sephora and Ulta rollout.