FORT LAUDERDALE, Fla. — LucomUsa has teamed up with enhancement strip brand The Goat as master distribution partner and selling arm for its products.
LucomUsa’s CEO Richie Harris joins owner Michael Fox — who launched The Goat two years ago — and new VP of Sales Zeke Cadelaria, to maximize the brand’s reach and explore further opportunities.
Harris is an industry veteran with a track record going back to the 1990s, which includes successes like introducing pjur and Bathmate to the North and South American markets, owning and developing the Rock Solid cock ring brand until 2022, and working on marketing the popular PWD Rush brand, a rep noted.
The Goat currently produces U.S.-made enhancement strips, and is positioned to launch other brands in this growing class among enhancement products, the rep explained.
“Strips are are more efficient and faster-acting, with less side effects compared to pills,” Harris explained. “The supplement capsule class is very crowded and strips are a new subclass in this important category. Quality, a sane retail price point and healthy margins make The Goat a smart addition to any store’s assortment.”
The Goat will be featured at the upcoming spring edition of the XBIZ Retreat, unfolding May 13-18 at the beachfront Grand Miami Beach Hotel.
For more information, visit GoatStrip.com.