SANTA CLARITA — JO has introduced its Bake Shoppe Collection of flavored lubricants.
According to a rep, the water-based line includes Frosted Cupcake, Orange Creampuff, and Peach Cobbler. Each flavor features an FDA-cleared formula and comes in a 2 oz. bottle.
“Flavored lubricants continue to be one of the easiest ways for retailers to introduce new shoppers to the category because the flavors are familiar and approachable,” said JO Director of Sales for North America Timothy Ferencz. “With the Bake Shoppe Collection, recognizable bakery-inspired flavors are paired with the trusted JO formula retailers already know. The result is a collection that’s easy to merchandise, encourages impulse purchases, and gives consumers another reason to come back to the category.”
For more information, contact retailgroup@ccwellness.com.