MILAN — Chloe Cherry is the star of the new Spring/Summer 2022 video campaign by Ssense by Versace, which launched over the weekend.
“The story is centered around Versace’s [new] accessories, acting as the gateway to indulging in imagination and identity,” said a rep. “It casts the protagonist in the mirror image of replicas, a robot and ultimately dream-like elements of the space.”
According to the marketing campaign, Cherry “holds the mystifying place in pop culture that the ‘Versace girl’ always has, with a unique edge, captivating her audience with her high voltage persona.”
The campaign highlighting the former adult performer and breakaway “Euphoria” “It” Girl was directed by Noah P. Dillon and photographed by Robert Kerian.
Ssense posted a BTS video of Cherry’s shoot on its Facebook page.
Cherry is currently represented by London-based Anti-Agency; the new Ssense by Versace collection is available here.