LOS ANGELES — Playboy has released its Valentine’s Day lingerie collections, available now on Playboy.com and in the brand’s retail location at Westfield Century City in Los Angeles.
The collection includes the “Miss February” 5-piece set as a nod to the Playboy magazine cover from February 1991.
In the company’s post-magazine era, the lingerie releases “mark the continued expansion of Playboy’s owned-and-operated (O&O) apparel,” a rep noted. “Since November 2022, Playboy has successfully launched O&O lingerie, denim, velour and sleepwear.”
The “Miss February” 5-piece set includes a push-up plunge bra, corset, garter belt, thong and babydoll shorts, each featuring a heart and the brand’s Rabbit Head custom embroidery on optic white mesh and adorned with ruffle edge detailing.
PLBY Group Vice President of Design Jason Mahler said, “The Playboy Valentine’s Day Cherry Bomb collection continues to explore the Playboy Lingerie ethos of innerwear as outerwear. Drawing on the brand iconography of the Rabbit Head, we are offering three key collections: the Icon collection has been updated with a heart motif and a metallic foil; our new Mini Bunny set with custom engineered scattered Rabbit Head embroideries; and our Miss February collection. That collection comprises five mix and match pieces that can be worn for an intimate night in or a playful night out. To round out our offering, we have updated our core essentials collection with seasonally relevant shades of cherry red and candy pinks.”
Playboy previewed its Valentine’s Day lingerie collection at a party at The Fleur Room in Los Angeles earlier this month which was attended by Landon Barker, Beck and Charly Jordan, who played a special DJ set.
The pieces range from $33 to $135.
Visit Playboy.com for more about Playboy’s full Valentine’s Day shops for women and men.