LOS ANGELES — Playboy will relaunch a digital version of its magazine, which was discontinued in 2020, later this year as part of an effort to rebrand their creator platform.
Playboy’s current creator platform, Centerfold, will be integrated into the new platform, according to the announcement made today through a New York Post article.
Centerfold creators — who joined the platform by invitation after it launched in December 2021 through a campaign spearheaded by rapper and influencer Cardi B — were advised of the changes several weeks ago.
Playboy’s parent company, the publicly traded PLBY Group, is aiming to position the newly revamped creator platform as an OnlyFans competition.
Playboy reps told the New York Post that “the online publication will serve as an entry to Playboy’s creator platform, which the brand is selling as an ‘elevated, safe and exclusive’ alternative to OnlyFans.”
Playboy creator Amanda Cerny — a popular model during the Centerfold era of the platform — has been shot for the first “digital cover” of the relaunched magazine, which was shared with the Post.
The article claims Cerny “has made more than $1 million as a Playboy creator using the beta version of the platform, Centerfold.”
Playboy’s Chief Brand Officer Rachel Webber told the Post, “Our Playboy creator platform is the Playboy magazine for the 21st century. We’re putting the power of content creation in the hands of the creative community and giving them the tools to interact with and monetize their fanbases directly.”
According to the company, Playboy’s creators have to apply and be accepted by its editorial team.
Playboy CEO Ben Kohn told the Post he “hopes its creator platform will disrupt the current creator economy the same way Playboy magazine shook up the publishing industry nearly 70 years ago.”