MONTREAL — Aylo has partnered with StopNCII.org, a global initiative to prevent the spread of non-consensual intimate images (NCII) online.
Websites operated by Aylo, including Pornhub, will join other platforms as industry partner, enabling NCII content to be identified and removed.
Since launching in 2021, StopNCII.org, developed by Meta and SWGfL, “has established itself as a leading solution in the fight against intimate image abuse,” a rep noted. “The partnership will allow 18+ adults experiencing NCII abuse across Aylo platforms to proactively prevent the uploading and sharing of intimate material online through on-device hashing technology.”
StopNCII.org uses on-device hashing technology to creates a hash, or digital fingerprint, of images or videos, presented as a string of letters and numbers, that can be created straight from the user’s own device, ensuring that the original image or video never leaves the user’s device. The hash is then sent to participating platforms and if a subsequent image or video gets uploaded and matches the corresponding hash, it will be sent for moderation and removed if it meets the policy requirements of a platform. The image (or video) will then be blocked from any further sharing across participating platforms.
As with all hashing databases, this newly created directory increases in efficacy as more platforms join the StopNCII.org initiative.
The partnership, the latest in Aylo’s Trust and Safety processes, adds an additional layer of technology to its content moderation protocol. Aylo’s safeguards include mandatory age and identity verification in order to upload content, moderation practices including technologies and human moderation and partnerships with non-profit organizations worldwide.
This partnership also expands on Aylo’s existing relationship with the UK Revenge Porn Helpline, with whom it partnered to provide deterrence messaging for anyone seeking potentially illegal, non-consensual material across its adult platforms. StopNCII.org is operated by SWGfL, a not-for-profit charitable organization in the UK.
Revenge Porn Helpline Manager Sophie Mortimer said, “I am very pleased to welcome Aylo toStopNCII.org. We believe in online platforms doing everything they can to better protect their users online. Legal adult sites play a significant part in the digital world and to deny this would mean we are not facing the reality of current online spaces. These sites need online safety support just as much as anywhere else. Adopting StopNCII.org is a positive step towards making these spaces safer.”
For more information, visit StopNCII.org.