BARCELONA — ExoClick is welcoming the new year with the introduction of new minimum bid prices across all ad formats and tiers, on desktop and mobile, in both U.S. dollars or Euros.
A company rep noted the minimum prices are not available for Members Area ad zones.
“These new low bid prices will run from now on across ExoClick’s network,” Sales and Ad Operations Director Evan Zirdelis said. “They are a great opportunity for advertisers to experiment and test out campaigns, ensuring a wide range of data is collected for campaign optimization.
“Running new low-bidding RON campaigns will help advertisers discover new ad zones to target. Additionally, advertisers should set up new campaigns with the ExoClick Bidder which will adjust each ad zone according to the CPA they goal set,” continued Zirdelis. “Our new low bid prices are the perfect way to launch campaigns with minimum risk.”
The new minimum bid prices are as follows:
Video formats In-stream and Slider
- Tier 1: 0.1 CPM / 0.01 CPC
- Tier 2: 0.05 CPM / 0.01 CPC
- Tier 3: 0.01 CPM / 0.01 CPC
Native – Banner – Instant Message:
- Tier 1: 0.01 CPM / 0.01 CPC
- Tier 2: 0.005 CPM / 0.005 CPC
- Tier 3: 0.001 CPM / 0.001 CPC
Popunder
- Tier 1: 0.5 CPM
- Tier 2: 0.3 CPM
- Tier 3: 0.1 CPM
Fullpage Interstitial
- Tier 1: 0.5 CPM / 0.05 CPC
- Tier 2: 0.3 CPM / 0.03 CPC
- Tier 3: 0.1 CPM / 0.01 CPC
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