TORONTO — PinkCherry has added Amanda Rossignol as the company’s new sales and marketing director, overseeing its retail division.
“Amanda is an outstanding addition to the team and brings a wealth of knowledge in the retail industry,” said Daniel Freedman, CEO of PinkCherry. “Her expertise in marketing strategy and branding will enable us to increase our brand awareness and market share and solidify our position as an industry leader.”
Rossignol most recently served as director of marketing for YM Inc., leading the retail strategy and initiatives for its banners (which include Charlotte Russe, Urban Planet, Urban Kids and West49, among others), which have over 400 stores across North America.
“I am thrilled to be bringing my experience to a company that embraces sex positivity,” Rossignol said. “I’m eager to get started and look forward to using my skillset to make a meaningful contribution to PinkCherry.”
Rossignol brings more than 15 years of experience in retail marketing. She held prior positions as marketing manager for Jones New York and marketing and communications manager for Spanner.