LOS ANGELES — Magic Silk and Male Power are touting a successful SPAM (Sex Professionals and Manufacturers) Facebook takeover last month which included live chat meet-and-greets, games, giveaways and retailer training about the company’s product lines.
“The social network got a lot more sociable recently,” a rep enthused. “The combined companies dominated the SPAM site with images of their bestselling products, a behind-the-scenes look at the headquarters of the intimate apparel giant and a series of casual interviews with their amazing staff members.”
Magic Silk/Male Power is the first lingerie company to hold the spotlight for a SPAM takeover.
“For five successive days, from March 8-12, visitors to the page were given an enlightening and sometimes lighthearted close view of this industry leader. Video postings were created by their talented graphics department and presented a brief history of Magic Silk and Male Power prior to and following their merger,” the rep said.
“Included were rare photos of Male Power Founder Sam Baker dating back to the 1970s, and images of Magic Silk’s humble beginnings in the basement of President Jeffrey Baker’s home,” continued the rep. “Members of the Male Power team — Ron, MaryBeth and Miss Liz — and the Magic Silk team, including Dina, Dave, and Lori, spoke about their jobs, their interests and their families.”
The company’s social media takeover launched, noted the rep, with “a Facebook live chat conducted by Barbara, the ‘smile behind the style’ of Exposed lingerie, and a live staff meet-and-greet including Jeff Baker himself, the ‘man behind the Magic.’ Taking a page from Oprah, Jeff rewarded all of the event participants with free samples of their best selling Bamboo garments.”
A “provocative pop quiz,” called “Expose the Power,” was the first game of the week.
“Viewers really knew their sexy stuff because three winners emerged in less than five minutes,” the rep said. “The day ended with ‘Lingerie Lingo and Jockstrap Jabber,’ a live presentation by Blanca, the company’s field sales and training representative, who helped organize and oversee the entire event. She conveyed basic but essential information about lingerie and intimate apparel.”
The remainder of the week included demonstrations and instruction about the company’s various lines, including Exposed, Male Power, Sexy Time and Lust and top-selling collections such as Bamboo and the “extremely popular” Exposed Seamless garments.
Daily games, hosted by Blanca, included “Bondage Bingo,” “Jock Strap Jeopardy” and “Panty Raid Word Search.”
“The biggest challenge of the week was a Display Contest, where participants were encouraged to show their creativity,” the rep recalled, noting more than 45 prizes were ultimately handed out. “The two top prizes went to Anjanette from Enchantasys in Ramsey, Minnesota for her brick-and-mortar design; and Kriszy Nicole, CEO of NaughtyDreams.com, and half of the podcast duo Naughty Cherry, for her website layout.”
Baker offered “sincere thanks” to SPAM creator Megan Swartz for helping turn their weeklong company spotlight into “a total success.”
“It was a very exciting week, and created excellent opportunities for our valued customers and talented staff to get to know each other,” they added.
Swartz echoed that enthusiasm. “We had a wonderful week with Blanca learning all things Magic Silk and Male Power,” she said. “She invested so much time and effort and it was very much appreciated. A tremendous amount of planning goes into these takeovers, and we thank your entire team for keeping it fun and fast-moving.”
Visit Magic Silk and Male Power online and direct inquiries to info@magicsilk.com.
