HOLLYWOOD, Calif. — Brielle Day and Emily Bloom will co-host the return of “Model Madness: The Ultimate Tip War Tournament” on MyFreeCams (MFC) beginning March 1. The tournament will be styled like March Madness with a bracketed system of 64 competitors.

The models will go head-to-head in the first bracket of one-hour tip wars; winners will advance against each other until one is crowned the “Model Madness Champion.”

“The ‘losing’ models participate in innocent punishments, such as a pie to the face, wearing outrageous costumes and other harmless but entertaining acts,” a rep said.

Models who advance to the later rounds will receive special MFC prize packages; the ultimate “Model Madness Champion” will receive a special trophy.

“The friendly competition will include models of all experience and rankings. In addition to having fun, the tournament’s goal is to assist models with networking abilities, brand exposure and provide the opportunity to earn tokens,” added the rep. “MFC members will play an essential part in the competition by supporting their favorite models and contributing to the tip wars that will help determine each round’s winner.”

Prior champions are SammiGrey (2020) and ItsMar (2021).

Visit ModelMadness.blog for additional details and current rankings; follow MFC on Twitter.

Follow Brielle Day on MFC and Twitter and find her premium social media links here; follow Emily Bloom online and on MFC and Twitter.

LOS ANGELES — OEJ Novelty (Our Erotic Journey) has launched a SFW YouTube channel that offers short demo videos and introductions to the brand’s newest and most popular products.

Each one-minute clip showcases such toys as the Hunny Bunny massager, Wild Flower three-way massager, Gratifier dual stim vibe, Togetherness strapless strap-on and The Perfect Kiss velvety vibe as well as short films that highlight the pleasures of OEJ toys.

“It’s one thing to skim over a product description and its many worthy attributes on our official webpage, but what if you want to examine the ins-and-outs of your OEJ Novelty more closely?” said company founder and director James.

“Our new product demo page provides a quick-click solution to pick and choose the devices that are right for you,” he said.

Visit OEJ online and on YouTube and Twitter; send wholesale inquiries to Tony Cleary at tonyc@eveapple.com.

LAS VEGAS — Lexi Luna is AdultEmpire’s “Porn Star of the Week” and the company has been spotlighting her with photos, short videos and a new interview.

In the interview, Luna discussed how she moved from teaching to performing and touched upon her favorite scene, her feelings about VR porn, her on-set pet peeves and more.

“I am so grateful to AdultEmpire for naming me their ‘Porn Star of the Week’,” she said. “As a site that focuses not only on performers, but also on what fans love, it’s a great honor. I loved being interviewed by them and I hope my fans enjoy it as well.”

Clic here for additional details and follow the company on Twitter.

In related news, Luna recently starred in two scenes from Nubiles; the first is a taboo vignette and finds her performing with Alex Mack, while the second in an all-girl romp with Anna Claire Clouds and Ryan Reid.

Follow Lexi Luna on Twitter and find her premium social media links here.

LOS ANGELES — XBIZ is pleased to announce the award categories and opening of the pre-nomination period for adult creators’ biggest night, the 2022 XBIZ Cam Awards, presented by premier webcam community Chaturbate.

To submit pre-nomination entries, click here; the last day for entries is Wednesday, March 23.

Honoring the most captivating personalities and creative artists in adult entertainment, the XBIZ Cam Awards will once again serve as the glamorous capstone event to the soon-to-be-announced in-person edition of the XBIZ Miami summer conference.

“The worlds of camming and content creation are a vital, ever-growing segment of adult,” XBIZ Events Director Moe Helmy said. “It is a great privilege to turn a deserving spotlight on those artists whose unique creativity and community engagement have vaulted them to the top of their field.”

The 2022 XBIZ Cam Awards categories are:

• Best Female Cam Model
• Best Male Cam Model
• Best Fetish Cam Model
• Best Cosplay Cam Model
• Best BBW Cam Model
• Best MILF Cam Model
• Best Trans Cam Model
• Best Cam Model Duo
• Rising Cam Star
• Best Female Clip Artist
• Best Male Clip Artist
• Best Fetish Clip Artist
• Best Cosplay Clip Artist
• Best BBW Clip Artist
• Best MILF Clip Artist
• Best Trans Clip Artist
• Best Clip Artist Duo
• Rising Clip Star
• Best Female Premium Social Media Star
• Best Male Premium Social Media Star
• Best BBW Premium Social Media Star
• Best MILF Premium Social Media Star
• Best Trans Premium Social Media Star
• Rising Premium Social Media Star

LOS ANGELES — Alicia Sinclair Rosen, founder and CEO of COTR, will lend her expertise to the “LGBTQIA+ Sex Education for Brands” in-person panel discussion at South by Southwest (SXSW) next month.

The discussion will explore “the lack of authentic LGBTQIA+ sex in advertising,” noted a rep. “While cishet sex is frequently used in marketing, LGBTQIA+ representation is often limited to Pride season.”

Panelists will focus on “strategy and inclusive representation and serve as a call to brands that rely on sex to sell their products to get informed by the community reinventing sex for the world.”

For decades, a festival rep noted, cishet sex has been used to sell everything from condoms to hamburgers, while in June, a rainbow is merely added to “everything from search engines to mouthwash.”

“Ultimately, you believe in innovation, culture and progress, or you don’t,” they said. “So, unless your brand becomes celibate, reconsider how you respectfully experiment as a marketer. Culture started this. Brands followed suit. Sex sold. Now we discuss what’s next.”

Rosen noted the COTR family of brands embody her personal values and philosophies “in their own unique ways, making sex more fun, more enjoyable and more adventurous for all who seek it.”

“With such a broad spectrum of sexual identities and preferences, equal representation for the LGBTQIA+ community is still lacking as cishet norms and values continue to prevail in advertising,” Rosen said. “I hope that having this important conversation on such a prominent stage as SXSW’s will lead to greater awareness of the need for consumers to see themselves in the marketing from the brands they support.”

The in-person discussion is set for Wednesday, March 16; click here for additional details.

Rosen recently spoke exclusively to XBIZ Premiere about her two-decade mission to upgrade sex toys; click here for that story.

LOS ANGELES — Viben has released the Dazzle, Pzazz and Razzle rechargeable vibes that offer intense “thumping” stimulation.

A rep described the vibes as “elegant, exhilarating rabbits, each uniquely designed to stimulate the G-spot with sensuous thumping vibrations. Made of silky silicone, these rabbits are waterproof, allowing customers to enjoy them anywhere.”

Pzazz, a ruby rabbit, features a G-spot thumping function and is contoured to deliver “resounding internal orgasms,” the rep said. “Pzazz’s one-touch power boost function takes everything to the next level.”

The Razzle, a triple motor, thumping rabbit in Viben’s “vibrant ocean color” is designed to stimulate the G-Spot and the A-Spot. “With three powerful motors and 10 vibration patterns, this rabbit vibe pulsates and is sure to deliver a breathtaking experience,” said the rep. “Last but not least, Dazzle, an advanced, G-spot thumping rabbit with clitoral suction, in bold berry, is the ultimate in dual stimulation. Viben is proud to unveil this innovative, provocative rabbit as an enticing addition to its trio of passionate G-spot and A-spot thumping rabbits.”

Pzazz and Razzle will be available later this month; the Dazzle will debut in April.

Visit Viben.com and contact sales@vibentoys.com for additional details; follow the company on Twitter.

MIAMI — Lilly Hall is back at Naughty America for the second time with a brand-new scene for the studio’s “Neighbor Affair” series.

“Lilly asks her neighbor (Lucky Fate) to help her pair her phone and TV so she can view photos and videos. While testing his work, Lucky is shocked to find Lilly’s sexy videos,” a rep said. “Of course, this was Lilly’s plan all along, and she returns to make his fantasies come true in many ways.” 

“I want to thank Naughty America for inviting me back for more,” said Hall. “Who hasn’t fantasized about their sexy neighbor? I had a lot of fun with Lucky, and I hope my fans enjoy it as much as I did.”

Additionally, fans can access Hall’s OnlyFans profile for free through Thursday.

Follow Lilly Hall on Twitter and OnlyFans.

CERRITOS, Calif. — Sportsheets has hired new team members in several departments within the company as it prepares to transition from “a branded house to a house of brands.”

A rep explained that the Cerritos-based adult toy manufacturer has hired over 10 new team members over the past year.

CEO Julie Stewart revealed Sportsheets “has hired new leadership in HR, accounting, product development, marketing and design, with the majority of those roles being held by women.”

“New people joining the team is always exciting” added creative director Chaney Cox. “Not only does it mean fresh perspectives and new ideas, but it also encourages our team to come together and engage in high-level conversations about how we achieve goals together.”

The 2022 transition into an umbrella company will allow each of Sportsheets’ current collections — Sportsheets, S&M, Sincerely and Edge — to evolve into individual brands.

“Each will be clearly defined with their own voice and story to tell,” a rep said.

The creative department now includes Brand Marketing Manager Kelly Sofferman and Graphic Designer Neena Sanchez.

“Kelly brings her extensive experience from outside the industry to help us improve our storytelling and marketing,” Stewart commented, “while Neena offers a tailored eye for branding and design that will elevate our brand imagery by creating better tools for our customers to promote our products.”

The enhanced creative team will work closely with Sales Director Julia Harney to create 360-degree marketing campaigns to support the launch of new and existing products.

“Expanding our ability to create consistent, powerful and impactful marketing materials like style guides, sales guides, premade banners and ads is something our customers have been asking for and I am thrilled that we are able to deliver,” Harney explained.

For a preview of Sportsheets’ marketing plans, see their LaCire and Merge Style guides, now hosted on the Sportsheets Resellers Support Site.