MIAMI — The 2025 XBIZ Retreat in Miami wrapped last week with top vendors and key buyers immersing themselves in business while enjoying a relaxed environment, productive one-on-one meetings, and a dance party.

As the second full day came to a close, attendees gathered for a lively evening at Satisfyer’s happy hour, followed by a night of miniature golf at Puttery. Donning preppy outfits complete with polos, pastels, and visors, guests alternated between cocktails and putts.

“This edition of the Miami XBIZ Retreat was the best so far,” said XOX Toys General Manager Jesse H. “Excellent meetings with vendors, lots of value to unpack. All the social events hit the spot, but Puttery was a standout by getting people together and active, which was a fun way to unwind after all the meetings.”

The Puttery was also a highlight for Holly Berejikian, the manager and buyer for Sexy Suz Couples Boutique.

“It made it easy for complete strangers to hang together,” she said. “I put bowling on the top for a long time, but this was 10 times better.”

That mix of ease and energy carried over into the remainder of XBIZ Retreat, as vendors enjoyed focused face time with buyers without the pressure of a busy expo floor.

While Day 1 began with a playful speed networking session and Day 2 offered a retail-focused breakfast panel discussion, the final day of the event was condensed to end in true Miami style, with a laid-back beach day capped by a rooftop BBQ on the ocean terrace of the Grand Beach Hotel. A DJ brought the vibes as attendees dressed in neon colors and white suits to match the Miami Vice theme, hitting the dance floor and cementing new partnerships and friendships under the stars.

“All the events were top-notch, and it felt less crowded this year, which I appreciated,” said Kate McGregor, CFO and managing partner of Adam & Eve in Long Beach, California. “The camaraderie among us was so much fun, refreshing, and energizing to my soul. I enjoyed spending time nourishing both new and old relationships.”

For Carolyn Eagle of Betty’s Toy Box, the beach day was a particular treat.

“Just relaxing and floating in the ocean with everybody, or lying in the sun, gave such a wonderful feeling of camaraderie,” she highlighted. “It was something we all needed after days of busy and productive meetings.

“This year’s XBIZ Retreat in Miami was a stellar event with fantastic manufacturers and great new products,” Eagle continued. “I can always rely on XBIZ Retreat to strengthen my relationships with the brands and people I already work with and to discover new and innovative products. This year was no different. I came away with some wonderful new friends and business connections.”

The wide range of new product debuts didn’t slow down, as meetings for some vendors and buyers continued through to the final day of XBIZ Retreat.

Among the vendors specializing in men’s products was Tingon, showcasing its motorbike-inspired masturbator complete with handles. The U-shaped device featured a quiet brushless motor and remote app control. With its high-tech design and hands-free synchronized partner use, Tingon is targeting a premium market with innovation-first engineering and patented designs.

“We’re trying to bring something different in this industry,” said Dai Xuan, key account executive for Tingon. “We have several patents, including for the U-shape masturbator. Any masturbator that features that kind of concept would have to be authorized by us in the future.”

Xuan praised XBIZ Retreat as relaxing, noting that even after a long day of meetings, she did not feel as tired as she would have been from standing at a booth all day.

Maxtasy’s Michelle Liss emphasized the value of honest, low-pressure conversations in this format. Focused on relationship-building, the brand used the retreat to gather direct feedback from buyers and highlight its accessible price points for stores seeking high-impact, lower-cost options.

Tenga reaffirmed its reputation as a leader in male pleasure with a full spectrum of price points and discreet, visually appealing packaging for its toys. Buyers appreciated the range of prices spanning from $6 eggs to $230 advanced vibrating Flip models, praising both design and retail flexibility.

“The retailer response was very positive,” said Tenga Sales Manager Michael Cox. “Everyone thinks it’s a high-quality brand that should be on every shelf, so we just want to create more awareness in the U.S.”

O Products turned heads with its Kiotos series of stroker products that combine dual-gender stimulation with a penetrable dildo and vagina orifice, as well as its torso duos of men and women, inclusive fantasy concepts, and creative packaging.

“I’m trying to fill the gaps between the big rabbit vibrators and the purple dildos,” O Products’ Andre Visser said. “We are a little different from everybody else. The niche market is still growing, and it’s still very stable. The people who buy niche products want to spend money because they want quality.”

Fleshlight unveiled new directions with vibration-enabled sleeves, fantasy designs, and tech-forward product concepts designed for training, couples’ play, and interactivity. From customizable suction to onscreen feedback, the brand is reinvigorating its position with a clear R&D pipeline into 2026.

“We’re somewhat positioned to introduce something exciting every quarter,” Fleshlight’s David Ashley said. “We plan to reinvigorate our focus on stamina training. When I first started 20 years ago, the owner was all about what he called boomers’ revenge. Basically, the boomers wanted to take revenge on aging by adopting a certain lifestyle or using specific supplements. Fleshlights are great, but they aren’t training you for sex with a girlfriend. So if you really want to improve, there are core exercises you can do with the Fleshlight and the mounts that engage your whole body.”

Cyberskin previewed their upcoming app-based ecosystem, combining Bluetooth toy integration with video-synced stimulation and a health-focused workout mode. The GalaxyVoy masturbator, with one-touch climax and heated drying dock, stood out as a product that bridges pleasure with performance.

Snail Vibe reported a strong reception for its new bestselling product, Jovi, a cock ring with extended clitoral stimulation that unrolls to maintain contact during penetration. The brand also previewed a clear, self-heating, rotating masturbator, showcasing easy-to-clean designs and patent-pending innovation.

CC Wellness made waves with its Anal Thick formula, now five times thicker and water-based. According to the company’s Brendi Acevedo, the brand also drew attention with its aloe-infused semen lube, pH-balanced flavored lubes like Red Velvet Cake and Mimosa, and its monster toy-compatible H2OJelly — a gooey formula that amplifies play and sells well alongside fantasy toys.

Lovely Planet showcased the French-made Love to Love line of intimate cosmetics focused on natural ingredients and multifunctional textures. Fan favorites included a foaming personal moisturizer that transforms into a creamy texture upon contact, and Tickle My Body, a tingling massage foam ideal for sensation play.

Cam Toyz showcased new advancements in realistic dildos with enhanced lifelike details, along with a tingling serum that creates a buzzing sensation. The team also introduced Majestic Pro vibrators and semen-like lubricants, already popular in Latin America.

Nasstoys’ Meghan Dunkel and Sara Gafoor celebrated excitement around the new Blaze and Royale collections, with more anal toys coming soon. A trusted legacy brand, Nasstoys is entering a new era of fresh packaging.

“People have been asking for it and are really stoked and excited that we finally did this,” Gafoor said. “Meghan has a lot to do with that because she wants to give everybody what they want. She’s such a giver. I’m very lucky to have her as someone I look up to. Blaze was the first collection where we really had input — that’s my favorite. I love the color! The Royale collection is now available, and we’re adding to it. In July, at the ANME show, we will release anal toys that will also be part of this line. We have other plans for later in the year, including new collections and new packaging.”

Pure Envy, a newer brand with 78 SKUs, leaned into its grassroots style, taking feedback seriously and focusing on repeat visibility to gain retailer trust. Company exec Ryan Curry Howard said his experience at XBIZ Retreat was overwhelmingly positive, with strong after-hours networking and a tight-knit community vibe.

Popsi Lingerie focused on retail-ready lingerie, offering new dance and hanging collections with no price increases despite global cost pressures. Company owner Sam Golshan said that buyers appreciated the consistency and the brand’s commitment to offering high-quality boutique products.

Lovehoney showcased the We-Vibe Melt 2 in new colors and the multi-use Temp massager, which combines heat and cooling in a sleek, ergonomic design. The upcoming Fifty Shades of Grey line refresh includes new packaging and widens the range of entry-level kink with new plush vegan leather pieces, bringing an accessible touch to BDSM exploration.

From established names to rising players, the latest Miami edition of XBIZ Retreat proved that face time, format, and fun still move the needle. With a mix of new releases, market insight, and meaningful connections, the event delivered exactly what this industry does best: innovation with personality.

“I got to see tons of new and exciting products,” Janra Distribution’s Megan Swartz said. “This was my favorite XBIZ event so far! I enjoyed every single meeting I had. This is likely the only trade show I will attend going forward.”

May 21, 2025 10:37 PM GMT

LAS VEGAS — Zoe Summers has released a series of limited-edition body art prints.

Summers created the prints by sitting in paint and then sitting on paper, resulting in art that is “bold, messy, and unmistakably Zoe,” according to a rep. “From the paint to the placement, every piece is a wild little original — full of personality, color, and just the right amount of creative flair.”

Summers enthused about the series.

“I’m selling a limited run Series #1 of Ass and Pussy Prints,” she said of her latest artistic venture. “There are 15 available, so first come, first served. Not every print is the same. The first 15 sales will get #1–15, in that order. If you want to own a piece of me, now you can.”

The prints are available on Summers’ OnlyFans.

Follow Zoe Summers on X.com.

Hollywood Cash lounges in a hotel suite, relaxing after a long day on set. Draped in a thick designer bathrobe — ivory white with sleek black-and-gold trim — and matching slippers, he looks like he stepped out of a high-end lifestyle shoot. His calm smile and demeanor only enhance the effortlessly cool aesthetic he’s crafted, a polished elegance that feels natural.

“I’m a very relaxed, laid-back kind of guy,” he says. “If I get a day off, I just like to chill at home and watch movies. I like scenery, so sometimes I’ll go to a rooftop bar, have a drink and just look at the Hollywood sign.”

It’s a fitting image for Hollywood Cash — his name alone conjures luxury and ease. But beneath that cool exterior is a relentless work ethic. The Detroit-born performer may be only three years into his adult industry career, but he’s already amassed an impressive collection of XMAs, including three Best Sex Scene trophies in 2025 alone.

“I feel like I just got here,” he says. “So to be decorated like this is crazy.”

A Midnight Move That Paid Off

The story of Hollywood Cash’s entry into the adult industry is one of serendipity. Already working as a model for top mainstream agencies like Wilhelmina, he stumbled into adult entertainment by chance.

“I would have conversations with women and we would start sexting,” he says. “I would send a picture and they’d ask if I was a porn star. I would get that a lot, but I never really put any thought into actually becoming a porn star.”

Then, while scrolling Twitter late one night, he noticed an agency listed in an adult performer’s bio and thought, “Why not?” A spur-of-the-moment submission of his modeling photos led to his phone blowing up that very night.

“It was like 1:00 a.m., but they emailed me and tried to call me,” Cash recalls with amusement. “They were like, ‘Is this real? Can we chat live? Can we FaceTime you?’ I was just sitting there like, ‘This is crazy.’”

The agency? None other than OC Models.

From the moment Hollywood Cash connected with OC Models, the folks there recognized his potential. The agency’s enthusiasm wasn’t just a one-time fluke — it was the beginning of a mutually rewarding relationship that has lasted throughout his entire career.

“They’ve done everything I could ask of an agent and more,” he affirms.

While Cash’s natural talent and polished style have undoubtedly propelled him forward, he describes OC’s support as “constant” and credits the agency with providing the framework for his success, helping him secure scenes with industry giants like Blacked, Evil Angel, Brazzers and Jules Jordan.

Tailored Tastes, Tactical Mind

Fast-forward to now. Cash’s sleek, confident style has made him a standout presence in the industry. With his cool smile and an eye for luxury, his persona embodies sophistication, but his love for fine things is balanced by practical sensibility.

“I like luxury, but I make it make sense,” he says. “I can go to an outlet and get my whole family some Gucci instead of just splurging on one piece.”

In other words, despite the glitz and glamour, Hollywood Cash remains grounded.

“I didn’t spend any money during my first year and a half in the business,” he admits. “So when I spend it now, I don’t feel it as much.”

That careful, practical approach also extends to his career. Cash knows the importance of investing in his future. With mentors like director Johnny Darko of Evil Angel guiding him, he’s learned to keep his feet firmly planted on the ground even as his star rises.

“The industry is like a revolving door,” he explains. “You never know if you’ll be a pivotal part of someone else’s career. I could be on set and it’ll be the girl’s first scene ever, or her first Blacked scene. It’s like being a part of something great.”

He’s also careful to pass on the advice he’s received, offering a thoughtful message to newcomers: “Work hard, be punctual, treat everybody with respect, be well-groomed and be humble, no matter what point you reach. Focus on your bank account, be appreciative to the fans — and have fun.”

Making Beautiful Music

Growing up in Detroit, Cash cut his teeth as a local rapper, performing in the city’s underground scene. In 2013, he relocated to California, first to the Bay Area and later to Los Angeles, where he pursued runway modeling. His decision to step into the adult industry was, in part, a strategic move.

“My main passion is music,” he says firmly. “I just wanted to make more money to be able to pour into the music.

“I didn’t plan on winning awards for this — I didn’t even know you could win awards in porn!” he laughs. “I thought I was just making money to fuel my music dream. So now that I am making the money, I’m trying to factor in the time to get back to the purpose.”

The recent loss of a close friend and fellow performer, Jay Hefner, has only intensified his desire to return to music.

“I got back in the studio and made a song dedicated to him,” Cash reveals. “You’ll hear a lot more music from me in the near future.”

The song and its accompanying music video are set to release alongside the finale of the Zeus Network show “Two Ways,” on which both he and Hefner were cast members.

Cash is already plotting his next moves, both within the industry and beyond. His ambition is straightforward but fierce.

“The only thing left for me to do is become the XMA Male Performer of the Year,” he declares. “That’s definitely a goal at this point.”

But his aspirations aren’t limited to awards. Hollywood Cash is also about experiences — chasing the highs that come from seeing the world and soaking in new cultures.

“I’ve been to Portugal, Budapest, Greece, the Dominican Republic — all over the world,” he says. “I haven’t been to Dubai and that’s been on my bucket list forever.”

For now, though, Cash lounges in that plush hotel suite, designer robe wrapped around him like the serene aura of royalty. Calm. Collected. Knowing there’s always another set to conquer, another beat to drop, and another chapter to write.

May 21, 2025 10:26 PM GMT

HOLLYWOOD, Calif. — Texas Patti’s new reality show, “Texas Patti: My Life at the Top,” is set to debut in Germany.

The first two episodes will debut Thursday, May 22, with two additional episodes dropping next week on RTL+ and Apple TV+.

“My Life at the Top” follows Patti’s journey from dental hygienist to porn star and mainly focuses on Patti’s time in Germany and her relationship with her husband, Patrick,” the synopsis reveals. “The series showcases how Patti has succeeded in the industry and the challenges she has endured on her path to success. The show also explores the friendships that Patti has lost and the family members who have remained by her side since she chose to pursue a career in the adult industry.”

Patti, who often serves as a guest anchor on “Naked News,” enthused about the release of her new reality series.

“This is very exciting, and I hope my fans in Germany will enjoy it,” she said. “If the pilot succeeds, there will be more episodes and a significantly larger production. It was challenging to get it picked up because I remain active in the industry in the U.S. and Europe. I’m very proud of the project and am excited for it to air this week and next.”

To watch the show in German on RTL+, click here.

Follow Texas Patti on X.com.

May 21, 2025 10:18 PM GMT

LAS VEGAS — Kitana Montana is hosting a free live show on her VIP OnlyFans page this coming Saturday, May 24, at 6 p.m. (PDT).

“I’m so excited to turn up with everyone live — it’s always a wild ride, and I promise it’ll be worth logging in for,” said Montana. “There’s nothing better than that real-time rush with the fans. I can’t wait to see who shows up.”

For more information about Montana’s livestream, visit her OnlyFans.

Follow Kitana Montana on X.com.

May 21, 2025 10:16 PM GMT

NEW YORK — Reality TV star Frenchy Morgan is heading out on a New York City media tour in advance of her appearance on the latest “Lust Files” panel at The Cutting Room on Tuesday, May 27.

Addis Fouche will moderate the panel, which features Morgan, clinical psychologist/author Victoria “Dr. Z” Zdrok, LGBTQ activist/author Romaine Patterson, and sexologist Nikki Morgan.

Morgan’s media tour includes a stop at “The Bonfire with Big Jay Oakerson & Robert Kelly” on Channel 103 of SiriusXM’s Faction Talk, where she’ll submit to a live, in-studio interview on Wednesday, May 21, at 6 p.m. (EDT).

She will then do a live phone interview on “The Ham Radio Show” at 8 p.m. (EDT).

Finally, on Friday, May 23, Morgan will serve as an in-studio guest on “The Brian McCarthy Show” at 1 p.m. (EDT). 

“I am so excited to be back in New York City and meeting all of these new people on these wonderful shows,” said Morgan, who is best known for VH1’s “Rock of Love.” “I am going to have a fantastic week, and I look forward to meeting my fans at The Cutting Room next Tuesday.”

The Cutting Room will open its doors at 6:30 p.m., and the event will start at 7 p.m., with an afterparty to follow. For tickets, click here.

Follow Frenchy Morgan on X.com.

May 21, 2025 9:53 PM GMT

HOLLYWOOD, Calif. — Krystal Sparks has made her debut on Spizoo Network’s POV site Raw Attack in a new scene with Brad Newman.

Titled “Blonde MILF Krystal Sparks Dicked and Creampied by Heartbroken Stud,” the scene finds Sparks trying to cheer up her friend Newman, who has just broken up with his girlfriend.

“Seeing her in green lingerie and showing off her big tits and sexy ass is starting to cheer him up,” the synopsis reveals. “The lucky stud gets a handjob and BJ before Krystal lets Brad pound her, and he leaves a creampie inside her. By the time they’re done, he’s at least temporarily forgotten about his ex.”

Sparks enthused about the new release.

“This scene is hot, and Brad definitely forgot about his ex by the time we were done,” she said. “If you’re trying to get over someone or just want to watch some hot porn star sex, check it out.”

The scene is streaming on RawAttack.

Follow Krystal Sparks on X.com.

May 21, 2025 9:35 PM GMT

LOS ANGELES — Insatiable Karla stars alongside Seveir Stone, StayhardBBC, and Dante Inferno in the latest scene from The Flourish XXX.

“As always, it was an amazing experience with The Flourish XXX team,” said Karla. “I thank them for letting me have those experiences and pleasurable moments.”

Site honcho Mr. Flourish enthused about the performer.

“Karla always brings an explosive performance, and I think we left the guys completely astonished,” he said.

Titled “Karla Chicago Hardcore DP Anal Squirtin-Hurtin 3some,” the scene is streaming on The Flourish XXX.

Follow Insatiable Karla on X.com.

May 21, 2025 9:19 PM GMT

LOS ANGELES — Octavia Red is the latest guest on the “Holly Randall Unfiltered” podcast.

During the interview, Red discusses her early life, her start in adult during COVID, her exit from and return to the industry, and how performing has enhanced her life, among other topics.

“This was one of my favorite interviews,” said Red. “Not only did Holly conduct her research, but she also explored some compelling topics and posed thought-provoking questions. If you’re a fan, you should definitely check this interview out.”

The episode is streaming on YouTube and Apple Podcasts.

Follow Octavia Red on X.com.

MIAMI — From a casual welcome reception at Miami’s Grand Beach Hotel to a creative speed networking session to break the ice, candid panels and dozens of creative in-suite product displays, the first two days of XBIZ Retreat blended business, connection and just the right amount of fun.

The event kicked off on the evening of Monday, May 12, with a lively reception featuring hors d’oeuvres and an open bar. The atmosphere was warm, collegial and refreshingly low-pressure. Vendors and buyers mingled, breezily reconnecting or making first-time introductions as they traded informal previews of what was to come over the next few days of curated one-on-one meetings and social events.

Day 1 opened with a twist on the usual icebreaker: a playful, nontraditional speed networking session that asked attendees to pick who in the room they would most want to party with, hire or send on vacation. While most took the opportunity to shout out new friends and future collaborators, some got cheeky — naming their bosses to be sent away on vacation and swearing they’d never admit to wanting a competitor out of the game. It was an energetic start to a day full of focused conversations and fresh brand discoveries.

“The way speed networking was conducted this time was very effective,” said Janra Distribution Purchasing Director Megan Swartz. “Sitting next to a first-timer, I knew he appreciated hearing that I was a first-timer as well.”

Day one of XBIZ Retreat concluded with a tropical-themed happy hour sponsored by Fleshlight that included a mermaid swimming in the pool, caricature drawings, flowing drinks and appetizers.

By the second morning, attendees had already hit their stride. During breakfast, XBIZ Retreat’s retail panel brought together a mix of buyers from brick-and-mortar stores and major distributors to talk trends, customer feedback and what’s working in stores right now. From pricing shifts to product placement strategies, the panel offered valuable insights into the current state of the adult retail business, setting the tone for another packed day of meetings, product showcases and brand-building momentum.

Retail Revelation

The event’s panel discussion moderated by COTR’s Kim Faubel and featuring ECN’s Chad Jenny, Kristi Colon from Lovers and Hustler Hollywood stores, Eldorado’s Antonia Pappas and Rachel from the Fascinations retail chain discussed the current state of the adult retail market.

During the session, panelists explained that the market has remained relatively strong despite economic challenges, with classic and new products continuing to sell well. Categories like penis toys, dildos and bondage items have seen particular growth. Additionally, retailers reported that customers continue to seek new and innovative products, with a strong demand for items that offer a premium experience.

The buyers shared that their decisions are influenced by factors like pricing, quality, packaging and maintaining a fresh product assortment. They noted that rewarding and empowering store employees is crucial, as sales staff are on the front lines interacting with customers. Maintaining strong relationships and partnerships throughout the supply chain is also considered paramount, enabling transparency and the ability to quickly adapt to changing market conditions.

Looking ahead, the panelists anticipated further innovation in the industry, particularly around AI and interactive technology in sex toys. They saw products that can learn and adapt to individual users as providing opportunities for more personalized and intimate experiences. Some expressed cautious optimism about the potential of these advancements, while also emphasizing the need to maintain appropriate boundaries and ensure that the technology enhances rather than replaces human connection.

Overall, the panelists expressed a sense of resilience and growth potential for the adult retail market. They reflected on the industry’s history of weathering economic and social challenges, drawing parallels to past periods of adversity that the sector has successfully navigated. Despite uncertainties and obstacles, the panelists conveyed a shared optimism about the future of the adult retail market and its ability to continue evolving and thriving, driven by the strength of the relationships and partnerships that define the industry and a commitment to meeting the changing needs and desires of their customers.

“There’s always going to be a place for us,” Jenny said at the panel discussion’s conclusion. “There will always be room for development and there will always be a home for like-minded individuals like ourselves to come together to continue pushing this industry forward.”

Hot Reveals

As always, the latest Miami edition of XBIZ Retreat brought together a diverse group of vendors from across the adult retail landscape. The format, centered on intimate one-on-one meetings, allowed brands to dive deeper into buyer relationships and product education than traditional trade shows typically allow. From luxury lubricants and pleasure products to bondage gear and performance underwear, each vendor had a distinct story to tell and a mission that reached beyond product sales.

Aria is a fresh face in the industry, launched just three months ago by two marriage therapists: Dr. Amy Clark, a doctor of marriage and family counseling and an expert in emotional wellness; and her husband, Roy Clark, a seasoned entrepreneur. Their brand goes beyond lubrication to promote full-spectrum intimacy, inspired by their book “The Four Intimacies.”

“We wanted the bottle to be able to be displayed on your nightstand, to remind you of how beautiful your intimate life is,” Clark said. “Generally, our female clients want to have more conversation, our male clients want to have more sex. This is the perfect gift for couples. We’re obviously not just selling lubricant — we’re selling the whole experience.”

Each lube bottle includes a conversation card, doubling as a bedside reminder of connection and pleasure. The high-end lubricant is designed to be luxurious, almost lotion-like, with a water-based version and travel pack on the way. Aria recently partnered with Emily Morse, whose platform will feature the product in upcoming podcast visuals. With a price point of $69.95, Aria is firmly positioned as a premium, relationship-centered brand.

U.S.-based bondage gear brand Sportsheets introduced buyers to its new Sex & Mischief collection of lace-print restraints and fetish accessories such as the Lace Hush hood, which features removable straps at the mouth. The collection’s collar doubles as a stylish choker, while other additions include a spreader bar. Regional Sales Representative Julia Harney emphasized the brand’s commitment to “setting retailers up for success” by equipping them with everything they need to know about the products. Along with retail staff trainings, Harney also highlighted Sportsheets’ packaging, offering comprehensive information. 

Japan-based bondage brand Liebe Seele is on a mission to blend traditional Japanese artistry with high-end fetish gear. The brand’s name pays tribute to Germany’s famous bondage scene, translating into German a Japanese phrase that means “love from soul.” The brand offers handcrafted designs and products made of genuine leather and snake skin. One standout item — a feather-light leather whip, perfected over two years with the guidance of a professional Japanese dominatrix — exemplifies the company’s commitment to craftsmanship.

Liebe Seele incorporates erotic illustrations in its marketing imagery, some of which it offered on silky scarves and magnets for visitors to take, in a neon-lit showcase.

“We combine bondage with erotic art, which you can see on the magnets and posters done in traditional Japanese style,” Liebe Seele’s Alan Li said. “These are all our original illustrations.”

With a strong presence in Europe and Japan and new interest from North American buyers, Liebe Seele seems poised for growth.

A staple in the space, Sliquid is undergoing a quiet evolution. A rebrand of Sliquid’s massage line under its Balance collection will debut in July, with new labels, upgraded fragrances and a more luxurious feel. The team is also rolling out a tester program, a flavor flight of three new natural lubricants, and a retailer training course.

“We’re creating a comprehensive course and will provide a certification upon completion,” Michelle Marcus, VP of sales and merchandising, explained. “We’ll have shirts made up — we know that the retailers love wearing shirts. For us, it offers brand exposure, but for them, it elevates them and their staff as specialists. So when people are shopping, you also offer them the educational aspect. They have certification to be able to talk to you about it.”

With a focus on diabetic-friendly, sugar-free, naturally flavored lubes, Sliquid is doubling down on both health-conscious innovation and deepened retail engagement.

“It’s not as easy as you would think to come up with good flavors, because they really have to support themselves on their own and because our formulas are all natural,” Marcus added. “Diabetes is a growing concern today. So to be able to offer that in a flavor is definitely a standout for us.” 

Another new brand at XBIZ Retreat that got its start in the pleasure industry by tapping into viral trends was Sugar Splash, which gained traction during the “kitty juice” wave and made a splash with its 9 Pines shots, intended to make body fluids taste sweeter. The brand combines cheeky product names with unique formulations, featuring ingredients such as Miracleberry and a dental anti-gag powder repurposed for oral play.

The family- and friends-run business even collaborates on creating products together.

“My brother-in-law was going to culinary school, and they made them take Miracleberry when they cooked dishes so that they would understand the sweetness profiles of food,” Sugar Splash CEO Shane Stott said. “Literally, when I was testing, I was like, ‘Why haven’t they done this in the sex world?’”

Upcoming product releases include a saliva-inducing spray. At XBIZ Retreat, the company showcased pineapple-themed decorations throughout its suite, with Stott admitting he received help from industry colleague Megan Swartz of Janra.

Also on hand was Shinesty. Originally an ecommerce giant with over 9 million pairs of Ball Hammock Pouch Underwear sold, Shinesty has been making its mark in adult retail with supportive underwear and apparel in bold prints. From raunchy patterns like gummy bears in various sex positions, to more subtle prints like “Pollination Station” with vulvas as a floral pattern, to a camouflage print with hidden silhouettes in sex positions, to mainstream styles that can retail at hardware stores, Shinesty’s styles are all made of soft modal fabric, while the brand’s boxer pouch technology offers a flattering fit and support.

Shinesty’s Martin Schack found XBIZ Retreat’s one-on-one format to be very different from the typical trade shows he attends.

“There’s always so much that is involved, from the setup to just constantly hustling,” he shared, adding that XBIZ Retreat’s meetings are an ideal way to introduce a brand to buyers. “Because even if they don’t buy it, it’s like: ‘Look, you’re going to take a sample, you’re going to love our products and you’ll know who we are.’ We build the brand and broaden awareness in the business, and they’re at the evening events to hang out with so it’s a lot more intimate.”

Lingerie and apparel brands were out in full force at XBIZ Retreat, including Roma, the company behind Playboy’s official lingerie, bunny costumes and new swimwear line, Embracing its deep roots in the American garment industry, Roma makes all items in Los Angeles, insulated from global tariff volatility — a major selling point, says Sales Director Sarah Konkel. Designs range from rhinestone-covered sets for festivals to classic cozy sleepwear. Designed for multigenerational appeal, the Playboy branding ensures instant retail recognition, and upcoming packaged formats will be a boon for stores with limited space.

Meanwhile, body stocking and lingerie brand Mapale emphasized quality, fit, and function. With factories in Colombia and a woman-led team, the brand caters to women who want to feel empowered and stylish — not just sexy for the male gaze. The company’s hosiery stands out for its floral detail and durable design, offering a one-size solution that fits a range of customers without sacrificing comfort. With strong retailer feedback, Mapale’s affordable, high-margin products are meant to fill a strategic gap for stores not primarily focused on lingerie.

“This was my first show and the social events that XBIZ Retreat offered really help a lot,” said Mapale Account Executive Isabel Brito. “They allow everyone to connect and actually get to know each other. Sometimes at shows, it’s hard to get to know people beyond the meetings, but I’ve made a lot of connections with everyone. The meetings went great.”

For male pleasure brand Maxtasy, the value of the Retreat lay in building relationships rather than chasing immediate orders. Facing the reality of a tough economy and limited budgets, the brand’s reps said they appreciated the slower pace and deeper connections, and were able to put their emphasis on feedback, honest conversations and cultivating brand loyalty. With an understanding of pricing pressures and evolving buyer expectations, Maxtasy’s Michelle Liss said the company has positioned itself to be nimble, real and open to growth through collaboration.

As a niche leader in prostate pleasure, Aneros has continued to reinforce its strong brand reputation while introducing new products to fresh audiences. XBIZ Retreat gave Aneros access to buyers unfamiliar with the brand but eager to learn. With 25 years in the industry, Aneros is recognized as the original prostate toy company, and its messaging remains centered on high-quality products, educational support and brand trust.

“It’s always great to hear such positive feedback from our customers and those who are interested in starting to engage with us,” Aneros’ Robert Stevens said. “They say things like, ‘I’ve heard about you. I know you’ve been around, but I just haven’t had the opportunity until today to actually learn more about your brand and who you are.”

Inside the Full Circle suite, buyers were introduced to the company’s new collections of premium realistic strokers and power-packed vibrating massagers. Full Circle’s variety of retail-friendly packaging was also a highlight at the show, featuring luxury boxes with striking photography. Buyers appreciated the depth of the assortment and the opportunity to connect one-on-one in a relaxed setting.

“Buyers really connected with our vision — they see how this line stands apart from what’s already out there,” said Full Circle VP of Sales and Marketing Briana Watkins. “They love the bold, elevated packaging, the unique product design and the fact that we’re covering multiple categories with intention. More than that, they recognize our passion and what we bring to the table in terms of partnership, growth and reliability. Getting to have those focused conversations away from the noise of a trade show made a real impact.”

As is traditional, this latest edition of XBIZ Retreat focused on building relationships between attending buyers and vendors. Between a fun icebreaker introducing attendees to one another, and an educational panel discussion bringing everyone up to speed on key issues impacting the sector, it was clear from the very beginning that the first two days of the event were off to a great start.