LONDON — Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

Other types of adult sites, such as studios and paysites, have already fallen under the rules of the Online Safety Act (OSA), which Ofcom is charged with enforcing.

“Today we are extending our existing age assurance enforcement program — previously focused on studio porn services — to cover all platforms that allow users to share pornographic material, whether they are dedicated adult sites or other services that include pornography,” Ofcom announced in a statement issued Thursday. “We will be actively checking compliance from 25 July and, should it be necessary, we expect to launch any investigations into individual services next week. These would add to 11 Ofcom investigations already in progress.”

“Ofcom is ready to enforce against any company which allows pornographic content and does not comply with age-check requirements by the deadline,” the statement warns.

Concurrently, Pornhub parent company Aylo reaffirmed on Thursday that it is introducing age assurance methods that Ofcom “deems capable of being highly effective in the United Kingdom,” including email-based age estimation, credit card age checks, mobile network operator age checks and open banking.

“Ofcom has consulted with industry stakeholders and has presented a variety of flexible methods of age assurance that are less intrusive than we have seen in other jurisdictions, giving us the confidence to operate within their framework,” stated Aylo VP Brand and Community Alex Kekesi.

As XBIZ reported in June, Aylo has praised Ofcom for how it has been handling implementation of the new rules, though the company continues to advocate for device-based age verification as the most effective solution.

Issuance of guidelines and enforcement actions under the OSA have been slowly ramping up since the law took effect in 2023. Ofcom released its age assurance guidelines in January and has performed various forms of outreach to make information available to adult sites and platforms to enable compliance with the OSA.

In April, the agency stated that providers of online pornography were already implementing age assurance across “thousands of sites” accessible in the U.K. in response to Ofcom’s OSA enforcement program.

MONTREAL — Creator Lucy Gresty has launched her new official website through YourPaysitePartner (YPP).

“Lucy has been working in the adult industry a lot longer than most of us, and we were honored when she reached out to YPP for help with Lady-Lucy.com,” said YPP’s Erik Bellavance. “She is definitely a self-assured, sophisticated woman who has been clear about what she wants her site to be. Her ability to roleplay and delve into a variety of delightful fantasies with her audience has gained her a very loyal fanbase.”

Gresty enthused about her new site.

“I began my career as a model in the UK in 1987, and when websites came about, I started a Lucy Gresty site, which was run by a studio,” said Gresty. “My beautiful friend Katie Davies, aka Red, recommended I contact YourPaysitePartner as she has worked with them for years and speaks very highly of them. I understand now why she does; they have been a dream to work with in making Lady-Lucy.com everything I want.”

For more information, visit Lady-Lucy.com.

Follow Gresty on X.com.

LOS ANGELES — 2024 XMAs Female Clip Creator of the Year Elly Clutch stars with Ricky Johnson in the latest release from Brazzers, titled “Elly’s Evil Twin.”

As the scene opens, Johnson “meets his new neighbor, Elly,” the synopsis reveals. “Their flirtation quickly heats up, and it’s not long before they start making out. But when Elly steps away for a quick phone call, the Elly who returns has dramatically changed. She’s bolder, sluttier, and in total control. Ricky is more than happy to ride the wave of this darker, more dominant Elly. Just when things get hot, his original date reappears, innocent as ever and just as eager for a taste of her sexy neighbor.”

Clutch enthused about the scene.

“I had this idea for a long time, and when I found out that Brazzers wanted to bring it to fruition, I was so excited,” she said. “Having to shoot multiple angles for the split screen, making sure everything would line up, and then having to play two different characters could’ve been difficult; but with the incredible team we had, they made it easy. Cody and Lexi Morin on the production side were incredible, and having Ricky as a co-star always makes for a great day. If making it felt magical, the end result will be even better.”

The scene is streaming on Brazzers.

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LOS ANGELES — Vixen Media Group (VMG) has crowned Liz Jordan as its newest Vixen Angel.

To mark the crowning, Jordan was given a Vixen necklace — a custom, gold Tiffany piece featuring a brilliant-cut diamond and their signature “V” pendant — and the studio conducted a western-themed photo shoot along with fellow Angels Adriana Chechik, Avery Cristy, Gina Valentina, Kendra Sunderland, and Vicki Chase near Joshua Tree National Park.

“Being crowned Vixen Angel is such an honor,” said Jordan. “During my very first experience in the industry, I met Avery Cristy. She had just gotten crowned Vixen Angel, and I was incredibly inspired by her. Being crowned Vixen Angel myself feels like a full circle moment. This achievement was one of my few goals I set for myself in the industry, so it feels very rewarding and like my hard work has paid off.”

Added Cristy, “Liz and I had the same agent when we first joined the industry. I met her in a model house on her very first shoot trip, and I just knew she was going to be huge. She is so beautiful and so sweet, and we’ve always gotten along so well. The fact we’re both Vixen Angels now is amazing.”

VMG executive producer Mike Miller praised the newest addition to the Angel roster.

“From the very beginning, Liz has been a standout performer,” he said. “We saw something special in her from her earliest scenes, and it’s been a pleasure to watch her evolve into one of the most dynamic and captivating performers in the industry. She’s consistently delivered excellence, both on set and off, and her dedication, professionalism, and unmistakable presence embody everything the Vixen Angel title represents.”

For more information, visit VixenAngels.

Follow Jordan on X.com.

HOLLYWOOD, Calif. — Ariel Demure has been nominated for Best Transsexual Performer at the 2025 NightMoves Awards, where two of her films are up for Best Trans Release.

Demure’s nominated titles include “TS Chronicles” from TransSensual and “Trans Orgy” from Gender X Films.

“It might sound cliché to say the nomination is an honor, but it is,” said Demure. “Thank you so much to everyone at NightMoves for nominating me and two titles I star in. I’d love to win, so please vote for me.”

The NightMoves Awards show will take place at the Emperor Gentlemen’s Club in Tampa, Florida, on Oct. 12.

For a complete list of nominees, click here.

Follow Ariel Demure on X.com.

HOLLYWOOD, Calif. — Octavia Red has been nominated for Best Female Performer at the 2025 NightMoves Awards, marking her first nomination at that show.

“Thank you so much to everyone at NightMoves for the nomination,” said Red. “It’s incredible to be recognized, and I would love to win this award. Voting is quick and easy, and I really appreciate all my fans who take the time out of their busy days to do it. It means so much to me.”

The NightMoves Awards show will take place at the Emperor Gentlemen’s Club in Tampa, Florida, on Oct. 12.

For a complete list of nominees, click here.

Follow Octavia Red on X.com.

LOS ANGELES — Last week, Rachel Steele and her company Red MILF Productions released “Two Pornstars, and a Virgin” as well as a series of short clips from the title. Those clips proceeded to go viral, racking up more than 2 million views on Instagram, where Steele has added 20,000 new followers over the past seven days.

“The first teaser clip of the taboo-themed scene surged to over 2 million views in its first week, followed by a second at over 500,000 and a third that is already climbing past 200,000,” said a rep, who noted that there was zero paid promotion behind the clips.

Steele enthused about how her latest release has been performing online.

“It’s been incredible to see ‘Two Pornstars, and a Virgin’ take off like this,” she said. “When a scene connects with that many people, it reminds me why I love doing what I do. The views are amazing, of course — but more than that, it’s the response. It inspires me as both a performer and producer to keep creating bold, high-quality stories that surprise people and make them feel something.”

Karen Fisher co-stars in “Two Pornstars, and a Virgin,” which is streaming on Rachel-Steele.com.

Follow Rachel Steele on X.com.

LOS ANGELES — Andy Rodrigues, Jake Mathews, and Jolian star in a new scene from Men.com, titled “Heatwave.”

Directed by Alter Sin, the scene marks the Men.com debuts of Rodrigues and Mathews.

As the scene opens, Jolian, Rodrigues, and Mathews are “cooling off by the pool,” the synopsis reveals. “They move to the shade and strip naked; Jolian and Andy suck each other while Jake watches. He then takes over, sucking both of them, then riding first Jolian and then Andy. The guys take turns fucking the bottom, then put their cocks together for Jake to sit on both at once in a scorching DP.”

“Heatwave” premieres Aug. 1 on Men.com.

Follow Jolian, Rodrigues, and Mathews on X.com.

LOS ANGELES — Orion Wholesale has introduced the RC Flashing Butt Plug from its Anos line.

The waterproof, vibrating plug features a flashing LED light, seven vibration modes, and can be operated directly or via a remote with an eight-meter range.

“The anal-safe plug is in a classic, cone-shaped design for easy insertion, a perfect fit, and intense vibro-stimulation,” said a rep. “The stopper allows for the velvety soft silicone plug to be worn comfortably over a longer period of time.”

For more information, visit Orion-Wholesale.com.

AUSTIN, Texas — Two bills aimed at restricting sales of sex toys have failed to pass the Texas state legislature during its 2025 session.

As XBIZ reported in December 2024, Republican State Representative Hillary Hickland introduced HB 1549, a bill to restrict the sale of pleasure products at “big-box” and other retailers not considered “sexually-oriented businesses.”

Currently, pleasure products — to which the bill refers as “obscene devices” — are available at major chains, including CVS, Target, Walgreens and Walmart. The bill, HB 1549, would have imposed penalties for their continued sale in such venues, including fining businesses up to $5,000 for each violation.

The bill was referred to the Texas House’s Trade, Workforce & Economic Development committee, but died there. Its companion bill, SB 2399, never made it out of the state Senate’s Criminal Justice committee.

Another bill, SB 3003, would have required online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in Texas.

As XBIZ reported in March, the bill was introduced by Republican state Sen. Angela Paxton, who was the lead sponsor of Texas’ HB 1181, the age verification bill for adult sites recently declared constitutional by the Supreme Court in the pivotal case Free Speech Coalition v. Paxton. She is also the wife of Texas Attorney General Ken Paxton, named as respondent in that case.

SB 3003 was referred to the Texas state Senate’s State Affairs committee, but never progressed from there before the end of the legislative session.