LOS ANGELES — Luxembourg-based Byborg Enterprises SA has closed its investment and licensing partnership with Playboy parent company PLBY Group.

The LiveJasmin parent company initially signed an equity investment agreement with the iconic brand in October for 14.9 million newly issued shares of PLBY Group at $1.50 per share, along with a letter of intent to license content from PLBY at a rate of $20 million a year for 15 years, for a total of $300 million. That deal has now been finalized with the signing of a definitive share purchase agreement and a long-term licensing agreement.

According to the agreement, Byborg will license PLBY digital IP and will operate key assets including Playboy Plus, Playboy TV, and the Playboy Club creator platform.

“Playboy is one of the largest and most recognizable brands in the world,” said Byborg Managing Director Andras Somkuti. “It has long been a leading lifestyle brand and the premium name in the NSFW space. By combining our advanced technology, innovative products, and management expertise with Playboy’s global recognition, we’re confident this partnership will be a game-changing success. We see tremendous potential to grow audiences, create new revenue streams, and develop innovative products that drive significant growth. Recognizing this potential, we’re also pleased to increase our equity stake in PLBY Group, reinforcing our commitment to this collaboration and its future.”

Added PLBY Group CEO Ben Kohn, “

“Partnering with Byborg Enterprises SA aligns the Playboy brand with a proven leader in premium online entertainment. Byborg brings a strong track record of expanding audiences, monetizing content, and leveraging cutting-edge technology to unlock new revenue streams. With Byborg’s 70 million daily visitors, I’m confident we’ll introduce the Playboy brand to broader and more diverse audiences than ever before. By licensing our brand and entrusting Byborg Enterprises SA to manage our adult legacy sites, linear TV channel, and Playboy Club creator platform, we can accelerate our shift to a more profitable, asset-light business model. Once this transition is complete by June 30, 2025, we’ll be able to focus on growing our licensing operations and investing in our brand’s future. This strategic move will allow us to cut significant costs, improve EBITDA, and achieve positive cash flow.”

For more information on Byborg Enterprises, click here.

LONDON — U.K. communications regulator Ofcom published on Monday the first edition of its online safety codes of practice and guidance for adult websites.

The codes are part of a set of regulations to prevent illegal harms online, mandated by the recently passed Online Safety Act, due to take effect in 2025.

“The Act places new safety duties on social media firms, search engines, messaging, gaming and dating apps, and pornography and file-sharing sites,” a statement from the regulator reads. “Before we can enforce these duties, we are required to produce codes of practice and industry guidance to help firms comply, following a period of public consultation.”

The codes have been published four months ahead of the deadline set by the Act to allow websites time to meet compliance requirements. Final guidelines for age verification requirements will be released next month.

Dame Melanie Dawes, chief executive of Ofcom, said in the statement, “For too long, sites and apps have been unregulated, unaccountable and unwilling to prioritize people’s safety over profits. That changes from today. The safety spotlight is now firmly on tech firms, and it’s time for them to act. We’ll be watching the industry closely to ensure firms match up to the strict safety standards set for them under our first codes and guidance, with further requirements to follow swiftly in the first half of next year.”

Association of Sites Advocating Child Protection (ASACP) Director Tim Henning, who has been consulting with Ofcom on behalf of adult industry stakeholders, urged compliance with the guidelines.

“Unlike some ‘child protection’ proposals in the U.S. and elsewhere that are thinly veiled attempts at the outright prohibition of pornography, the U.K. is leaving the door open for responsible platforms and providers to serve the needs of consenting adults,” Henning said. “We hope that implementing an economically feasible and successful approach to online child protection by the U.K. will inspire other jurisdictions to find more balanced ways of meeting this universal need.”

LOS ANGELES — Tylee Texas has signed with 101 Modeling for representation.

“Robert, Fran, and Bud have been amazing to me,” said Texas. “So far, they have already lined me up with some of the biggest studios of my career. I could not be happier. It is nice to be with a company that looks to push you to be your very best. You do not always get that in this industry.”

For more information, click here.

Follow Tylee Texas on X.com.

LOS ANGELES — Elizabeth Skylar has been nominated for Fav New Performer at the 2025 XMA Awards.

“I am beyond excited and grateful to be nominated for XMA Fav New Performer,” said Skylar. “Thank you to all the fans who made this nomination possible, and remember to keep voting.”

The 2025 XMA Awards will recognize the best in the industry on Sunday, Jan. 19, at the historic Hollywood Palladium. In keeping with tradition, select award categories under Web & Technology, Pleasure Products, and Retail will be presented at the two editions of the annual XBIZ Honors ceremonies.

Fan voting has begun; click here to vote.

Follow Elizabeth Skylar on X.com.

LOS ANGELES — Brittany Andrews stars with Milan Ponjevic in the latest release from New Sensations.

Directed by Paul Woodcrest, the scene opens with Andrews “bound in sleek, sultry latex and handcuffed,” the synopsis reveals. “As her anticipation and desires build, she is awaiting her co-star, Milan Ponjevic, who wastes no time in asserting his dominance. Eager to please, she surrenders herself completely, embracing her role as his devoted plaything.”

Andrews enthused about the scene.

“I was ecstatic when I heard that I was working with Paul Woodcrest and New Sensations again,” she said. “I love his cinematic style, and he always makes me look so beautiful. Milan and I had worked for another company before, and he was surprised that I was booked in the submissive role. I think we had amazing chemistry, and that will show in this scene.”

The scene is streaming on NewSensations.

Follow Andrews on X.com.

HOLLYWOOD, Calif. — Hailey Rose stars in the latest release from Ricky’s Room, titled “Painting A Boobyful Canvas.”

“Sexy Hailey Rose stopped by my room today and wow,” said co-star and studio honcho Ricky Johnson. “She absolutely has to have the best titties in the game; they are spectacular. And let me tell you, they feel amazing when they are oiled up and wrapped around my cock.”

Rose enthused about the scene.

“Filming for Ricky’s Room was such a fun and comfortable experience,” she said. “Ricky and the team made it easy for me to express myself and bring my best to the screen, and I’m so excited for fans to see this.”

“Painting A Boobyful Canvas” is streaming on RickysRoom.

Follow Rose on X.com.

NAPLES, Italy — Private has released “Pizza Girls,” directed by Franck Lentini.

The title stars Dominique Palermo, Britney Dutch, Silvia Soprano, Milan Cheek, Luca Ferrero, Joe Di Marco, and Christian Clay.

Palermo plays “a gorgeous blonde who has just opened her dream pizzeria in Naples with her boyfriend,” the synopsis reveals. “Dominique calls on her lively group of friends for help and finds there is more to running a pizzeria than kneading dough, as sparks fly in her romantic encounters.”

Lentini enthused about the project.

“Naples isn’t just a location; it’s a character in this movie,” he said. “It breathes life into every scene, and filming in a real pizzeria adds unparalleled authenticity. ‘Pizza Girls’ is about passion — in business, life, and sex — and I can’t wait for audiences to experience it.”

“Pizza Girls” is streaming on Private.

LOS ANGELES — LiveJasmin has launched its Holiday Awards competition.

Running today through Jan. 13, the contest features a prize pool of $250,000 for livestreamers.

“LiveJasmin will reward 400 webcam models for their outstanding achievements, continuing its tradition of fostering talent and empowering creators in the adult entertainment space,” said a rep. “Whether newcomers to the platform or seasoned performers, LiveJasmin is expanding opportunities by rewarding the top 200 models in two contest categories — Newbies & Rising Stars and Icons & Superstars.”

LiveJasmin Chief Product Officer Oguz Erkan enthused about the contest.

“We believe in celebrating the exceptional talent and dedication of our models, who are the heartbeat of our platform,” said Erkan. “Our competition is a testament to this, as our team once again supports and rewards those who positively touch millions of lives every day.”

For more information, visit LiveJasmin.

LOS ANGELES — Orion Wholesale has introduced the Waterproof Automatic Pump from its Mr. Boner line.

The pump features six suction modes, an LED control panel, and a quick-release button.

“When it comes to penis pumps, Mr. Boner’s devices are always a very good choice,” said a rep. “The waterproof penis pump makes effective, fun penis and potency training possible — even in the bath.”

For more information, visit Orion.com.

MONTREAL — Ariel Demure stars with Ember Fiera and Amanda Riley in the latest title from Mile High Media studio imprint TransSensual, titled “My TS Stepdaughter 6.”

Directed by Ricky Greenwood, the title features Natalie Brooks and Nicole Doshi.

“Gorgeous Ariel Demure shows why she loves cis girls as she joins her stunning co-stars Natalie Brooks and Nicole Doshi for a scorching scene you won’t want to miss,” said Mile High VP Jon Blitt. “Ricky deftly captures the action in his inimitable style as his talented cast plays out these captivating erotic fantasies with real chemistry and true passion.”

Click here for box art and additional details; follow Demure on X.com.

Direct sales and distribution inquiries to victoria@mile-high-media.com or call 800-363-0133.