LOS ANGELES — Grooby has named Avery Lust as its 2025 brand ambassador.

Lust’s new role was officially announced earlier this month on stage at X3 Expo by Grooby’s Kristel Penn and 2024 Brand Ambassador Cloudy Vi.

“I started porn exactly a year ago, and I am truly grateful, honored and filled with excitement to live this role as I have many great and sexy ideas planned,” said Lust. “I want to show my genuine love and appreciation for Grooby. I also want to show some love to every single director, my fans, friends and all the incredible trans models who have paved the way.”

Added CEO Steven Grooby, “When we look for a brand ambassador each year, we look for someone who embodies our ethos at Grooby; someone who can represent the trans adult community with grace and love, and as the ambassador for Grooby, appear at shows, produce their own scenes, and appear across our network while engaging with our supporters. We look for beauty both on the outside and the inside — someone whose heart is in producing great scenes and who strives to bring success to themselves and their fellow models.”

For more information, visit Grooby.

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LOS ANGELES — Icon Brands has introduced two new styles to its Glittergasm collection.

The new dildos, made of thermoplastic elastomer (TPE), include the 7.5” with a swirl design and the 8.5” featuring realistic contour and balls; each style is available in two color schemes.

“It’s rare to find something new in clear TPR,” said a rep. “But we’ve done it with glitter. There’s pastel confetti and there’s diamond dust, but no one’s done glitter, and as any adult retailer will attest, ladies love some shimmer with their shake.”

For more information, email sales@iconbrands.com.

HOLLYWOOD, Calif. — Ariel Demure has been named Trans Performer of the Year at the 2025 XMA Awards.

Later in the evening, Demure’s joint venture with Ten15Group, “Gorgons and Goddesses,” won the award for Best Sex Scene – Trans. The film was a passion project for Demure, who wrote the script and handled wardrobe and makeup for the entire cast, which she also handpicked.

“What an incredible night,” said Demure, who honored the trans community during her acceptance speech. “These are the first XBIZ Awards that I’ve won. I wasn’t expecting any of this, but I definitely worked my ass off this year, so winning these awards is just another reward for my hard work. I’m so thankful to have a great team behind me and to everyone at XBIZ, especially Moe.”

For a complete list of 2025 XMA Awards winners, click here.

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CHATSWORTH, Calif. — Holiday Products has nabbed two 2025 XBIZ Exec Awards.

The awards are in the categories of Executive Leadership Award – Retail (Ken Sahn) and Distributor Account Exec of the Year (Molly Romeo).

“I am deeply honored to receive the Executive Leadership Award,” said Sahn, Holiday Products’ president. “This recognition is truly a testament to the incredible team I have the privilege of working with every day. Their dedication, passion, and innovation are the success. I could not do what I do without them, and I share this award with all of them. My only regret is that I was not there in person to thank XBIZ for this incredible honor.”

Senior Account Manager and Product Specialist Romeo enthused about her win.

“I’m thrilled, exhilarated and very touched at this recognition by the industry I love,” she said. “And, as this year marks the debut of my category, I am especially delighted to receive the first-ever Distributor Account Exec of the Year award.”

For more information on the 2025 XBIZ Exec Awards, click here.

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HOLLYWOOD, Calif. — Leilani Li has scored an XMA Award for Best Sex Scene – Trans.

It’s the first XMA Award for Li, who won for her work in Ariel Demure and Ten15Group’s joint project “Gorgons and Goddesses.”

“I was honored that Ariel chose to include me in this project of such high-caliber trans women,” said Li. “It was incredible to film, from the script to the wardrobe to the sex. It’s a project I’ll never forget. It’s a fantastic feeling to have won my first XMA trophy. Thanks, Ariel and XBIZ.”

For a complete list of 2025 XMA Awards winners, click here.

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LAS VEGAS — Nade Nasty has nabbed his first XMA Award for Best Sex Scene – Performer Showcase.

Nasty won for his work in “Anna Claire Clouds: Dark Side” from Jules Jordan Video.

“I was up for multiple scenes in this category — they were all strong contenders, so I hoped one would win,” said Nasty. “I’m so excited to have won my first XMA. Thank you, Jules and Anna, for casting me.”

For a complete list of 2025 XMA Awards winners, click here.

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HOLLYWOOD, Calif. — Brittney Kade has won her second consecutive XMA Award for Best Sex Scene – Trans.

Kade won for her work in Ariel Demure and Ten15Group’s joint project “Gorgons and Goddesses” after winning last year for “Wasteland Ultra.”

“This was an amazing scene to film,” said Kade. “It was great to be cast with so many incredible trans sisters in such a lush production. I’m proud to be part of it and that it won an XMA for all of us!”

For a complete list of 2025 XMA Awards winners, click here.

Follow Brittney Kade on X.com.

HOLLYWOOD, Calif. — Isiah Maxwell has won two awards for his scene work at the 2025 XMA Awards.

Maxwell won Best Sex Scene – Career-First Performance for his work alongside Kazumi and Hollywood Cash in Blacked Raw’s “Beast Mode.” He won a second award later in the evening for Best Sex Scene – Orgy/Group for his appearance in “Brazzers Presents: 20 for 20.”

“Both the Blacked Raw and Brazzers scenes were standouts for me last year, and I’m grateful they won,” said Maxwell. “Each showcased some of the best talent in the industry, and I’m honored to have worked with them. Thank you, Blacked, Brazzers, and XBIZ.”

For a complete list of 2025 XMA Awards winners, click here.

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HOLLYWOOD, Calif. — Cubbi Thompson has been named Creator of the Year – Streamer at the 2025 XMA Awards.

It was Thompson’s second time being nominated in the category, and her first XMA victory.

“I’m so excited to win Creator of the Year – Streamer,” said Thompson, who thanked her fans, the Cub Cult, during her acceptance speech. “The second time was definitely the charm. Thank you, XBIZ.”

For a complete list of 2025 XMA Awards winners, click here.

Follow Cubbi Thompson on X.com.